They actually had a set designer build it.

posted by: seth :: Apr 24th 2006, 01:55

This is cool if you understand qualitative research which involves building rooms...

According to Forrester, personas represent, "an entire customer segment as a single human with a name, face, attitudes, and goals." Organic's persona room is a physical space that recreates, "the living space of target customers. Organic hired the Detroit Opera Theater Company's set designers to convert small offices into replicas of rooms that customers for specific DaimlerChrysler vehicles live in." They, "include the media that customers consume today."

http://biz.yahoo.com/prnews/060424/sfm171.html?.v=6

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